Brands also need three provinces in daily life
The ancients said that I should examine myself three times every day. Xiaoseng believes that brands also need three aspects of daily thinking, planning also needs three aspects of daily thinking, and HE Tuber decision-makers need to make three aspects of daily thinking in order to avoid losing themselves in marketing, becoming another follower, and becoming another piece of trash. Information making machine.
Who am I?
Do you really know who your brand is? Doing brand marketing every day, have you ever understood what a brand story is? What is the brand spirit? What does the brand prototype look like? Who is the target group? Where and what are they interested in? Have you ever thought carefully about how to perform such brand marketing actions, what tone to maintain, and what bottom line should be drawn?
Don't rush to claim that you are very clear. You will be very clear when you are asked, but you will be confused when you do it. Thinking back, how many of the silly videos, tear-jerking photos, and sensational articles you made are in line with the spirit of the brand, how many of them directly hit the target group, and how many of them added to the brand equity?
Marketing is like sculpture, every marketing is shaping the final statue. A careless marketing move today may become a pothole or stain on your brand tomorrow! Understanding who a brand is is the starting point for all marketing and the basis for testing marketing actions.
Where am I
Brands grow dynamically. On the one hand, your marketing becomes the reason why the brand is a brand. At the same time, the marketing actions that work for brands at different stages are also different.
Simply speaking from the growth cycle, the brand in the initial stage is limited to cost but needs publicity. Marketing is more of a small-scale approach. In the growth stage, rapid expansion, marketing actions may be offensive, and the funnel needs to be expanded to consolidate awareness; from image recognition For example, if your image is blurry, you need to engage in major events, crossovers and other big moves to sharpen your perception. If there is a negative impact, you need to improve your reputation.
If you don’t understand the position of your brand, the situation your brand is facing, or what issues your brand marketing is trying to solve, and you just blindly follow the trend and ask why others are popular but you can’t, that’s just being a gangster!
Where are you going?
Being wise means being targeted. If there is no clear brand planning, no idea of where the brand is going, and no clear and specific marketing purpose, then no matter how much marketing you do, it will probably be 800 degrees of myopia without glasses. What effect do you think it will have? If you don't fall into the ditch, you will be Amitabha.
Long-term goals, there are no goals in stages. Campaign goals are not decorations, but beacons for moving forward. If the goals are too big and inappropriate every time, marketing can only be fun for itself. Of course, if your goal is to enjoy yourself, then the monk has nothing to say.
You can imagine that one day you will be able to harvest attention, but there is no need to step in other people's footsteps and expect that you will succeed, let alone not even know where other people's footsteps are and still dream of being like others!
The three daily precautions for a brand should be the precepts that one must ask themselves before each marketing campaign. The same is true for brand marketing, and the same is true for planning plans. Regardless of whether it is Party A, Party B, or Party D, decision-makers should ask three questions every day, otherwise one general will be incompetent and the three armies will be exhausted!
Others have done it, why not do it yourself?
Planners encourage each other.
